Apple is reportedly in early talks to potentially integrate artificial intelligence models from OpenAI or Anthropic into a future version of Siri. This move signals a major shift in the company’s approach to voice assistant technology and reflects Apple’s growing urgency to remain competitive in the AI space. According to a Bloomberg report, Apple is exploring the use of third party large language models instead of continuing to rely solely on its in house AI systems.
While Apple has developed its own foundational models, the company has reached out to both OpenAI and Anthropic to explore how their technologies might help upgrade Siri’s capabilities. The discussions involve training versions of their models to run on Apple’s private cloud infrastructure. This would allow the company to maintain control over data privacy while benefiting from the cutting edge advancements of external AI firms.
Apple’s exploration of this route comes at a time when the tech giant has been facing internal struggles around AI development. In March, reports emerged that CEO Tim Cook had lost confidence in Apple’s AI leadership, prompting a reshuffle that saw Mike Rockwell take over the Siri division. The result has been a more aggressive push to find solutions that can make Siri smarter, more useful, and capable of competing with AI assistants from companies like Google, Amazon, and Microsoft.
The timing of this exploration is significant. Apple had earlier stated that AI powered improvements to Siri were being pushed to 2026 without offering a detailed explanation. Industry watchers linked the delay to both technical limitations and strategic reconsiderations around Apple’s AI direction. Partnering with a third party model like GPT from OpenAI or Claude from Anthropic could help Apple deliver faster updates and richer features without waiting years for its internal tech to catch up.
Apple has already signaled a partial embrace of external AI systems. At the company’s recent Worldwide Developers Conference, Apple announced that it would support code completion tools from OpenAI within its developer ecosystem, in addition to offering access to its own tools. Craig Federighi, Apple’s head of software engineering, confirmed that Apple’s foundational AI model will be opened up to third party developers for integration into their apps.
This broader openness to external AI solutions marks a turning point for a company known for building everything internally. If Apple proceeds with incorporating OpenAI or Anthropic into Siri, it could mean the voice assistant will soon be capable of more nuanced responses, real time understanding, and contextual intelligence that rivals or even surpasses existing offerings from competitors.
Although a final decision has not yet been made and talks remain in the early stages, the implications are large. A smarter Siri backed by the world’s leading language models would not only benefit end users but also reflect Apple’s willingness to break tradition and collaborate in order to stay ahead in the AI race.
Stay tuned to Tech Moves on Instagram and Facebook for more updates on Apple’s AI developments and the future of voice assistant technology.
