The battle of the smartphones has once again turned into a battle of words, as Samsung has wasted no time in responding to Apple’s unveiling of the iPhone 17 series. Hours after Apple revealed its latest lineup — including the ultra-slim iPhone 17 Air — Samsung Mobile US launched a flurry of posts on X (formerly Twitter) under the hashtag #iCant, reviving their long-standing rivalry with Apple in classic tongue-in-cheek style.
Samsung’s Sharpest Jabs
Samsung first referenced its own 2022 remark, “Let us know when it folds,” aimed at Apple’s absence in the foldable phone category. Reviving that line, Samsung commented, “#iCant believe this is still relevant.”
The brand also poked fun at Apple’s camera specs, writing, “48MP x 3 still doesn’t equal 200MP.” The jab underscored Samsung’s confidence in its Galaxy S25 Ultra camera system, widely recognized for its 200MP main sensor.
Another post pointed to Apple’s delayed rollout of certain features, stating, “#iCant believe some people had to wait 5 years for Sleep Score.” The sarcasm continued with a dig at Apple’s new live translation feature: “Welcome to the party #iCant.”
iPhone 17 Air Takes the Spotlight
Apple’s big reveal, the iPhone 17 Air, is being touted as the thinnest iPhone ever at 5.6 mm. This makes it slimmer than Samsung’s Galaxy S25 Edge, which measures 5.8 mm. The iPhone 17 Air will be available from September 19, starting at ₹1,19,900 for the 256GB variant, with larger storage options going up to 1TB.
The device features a 6.5-inch Super Retina XDR display with ProMotion technology and peak brightness of 3,000 nits. Powered by the new A19 Pro chip, the iPhone 17 Air promises three times the GPU performance of its predecessor, enhancing on-device generative AI capabilities and gaming performance.
The Rivalry Rekindled
Samsung’s mocking tone is part of a long-running tradition between the two tech giants. For years, Samsung has lampooned Apple for being late to features like larger screens, stylus support, multi-lens cameras, and now, foldables. This latest campaign shows that even in 2025, the rivalry is as alive and entertaining as ever — with social media as the perfect battleground.
For Apple fans, the iPhone 17 Air is a sleek symbol of design and performance. For Samsung loyalists, the #iCant campaign is proof that innovation is about more than style, it is about arriving first and arriving big.
Why It Matters
The banter goes beyond humor — it reflects how both brands are trying to own the cultural conversation around innovation. Apple continues to emphasize design minimalism and seamless ecosystem integration, while Samsung highlights raw specifications and first-to-market innovation. Both approaches win audiences, but Samsung’s #iCant campaign shows how humor and timing can keep the brand in the spotlight even on Apple’s biggest day.
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